Over the years, the digital experiences of customers have undergone many transformations. As a result, it is now crucial for businesses to evolve their digital communications to deliver seamless experiences to existing and potential customers. Since a high percentage of customer interactions now happen digitally, businesses are expected to find ways to consistently improve their digital customer experience. These will help to offer instant and personalized digital experiences that meet the customers’ preferences and needs. Use data to measure customer  experience The first step to improving digital customer experience is to measure it. This can be done in several ways based on the industry, marketing funnel of the business, and other factors. From customer surveys to review boards and analytics, various methods can be used to find out what customers are saying about a business’s level of service. These methods also give businesses a rich trove of information that can be used to analyze customer behavior, enabling them to tweak their strategy to get the most effective results. Offer more control to  customers One of the primary ways to improve digital experiences is to offer more control to the customers.  This  involves letting them dictate how they would like to be communicated with instead of being bombarded with unwanted messages or calls at all times.  To achieve this goal , a business must practice digital empathy, allowing customers to be proactive in their digital experiences.  This  means that instead of offering a rigid and impersonal interface, it should be a two-way communication where the customer can actively participate.