Gone are the days when signs would be static and go unnoticed at street corners. Technology has revolutionized the concept with digital signage, which can easily grab the attention of passersby. Creating digital signage requires creativity and technical knowledge, so businesses need to be careful to look for these qualities in digital signage providers. Further, to have a smooth and successful experience, here are mistakes they should avoid when looking for digital signage providers: 1. Overlooking client support The most crucial step for digital signage development is understanding the client’s requirements, budget, target audience, and more. For this reason, a digital signage provider should have a diligent client servicing team that understands the client’s needs and sets up regular meetings to provide updates, brainstorm ideas, address any queries, and follow up. 2. Not discussing scalability When shortlisting digital signage providers, it is important to ask them about scalable solutions they can offer to help businesses expand their reach in the future. Scalability here would involve the ability to add more displays, locations, or features to the signage. Ideally, the signage provider should offer several such scalable solutions, including the option of setting up displays of multiple sizes. 3. Ignoring content quality No matter how innovative one gets with digital signage, it only strikes a chord with onlookers if the content is worth noticing.