Digital marketing is a powerful tool that can propel businesses in the direction of exponential growth and increased visibility. However, not all businesses are able to track their returns on investments when it comes to marketing budgets. This could be because of insufficient and inadequate data analytics tools. But sometimes, lapses in the budgeting itself could be a problem. So, here are a few mistakes to avoid while setting a digital marketing budget:  1. Not setting clear budget goals Businesses need to have a clear idea of what they want to get from digital marketing, whether it’s more engagement, sales, or brand awareness. Shooting in the dark with an arbitrary marketing budget can result in a waste of resources. A clear plan, however, can help the business understand if the marketing team has enough money to achieve the established goals. 2. Under-investing in proven strategies Channels that have proven to perform well, like email marketing, need more attention in the digital marketing budget. Often, businesses overlook such channels that tend to work well and try to fix what’s broken or underperforming. But this means neglecting the golden opportunities to capitalize on existing strengths. So, when working with recognized and reliable channels, one should find room for improvement and continue to build on what already works to maximize returns.